I design and build products that make decisions clearer. Over the past 7+ years, I’ve worked across fintech, internal tools, and community platforms, taking ideas from zero to shipped products. My work sits at the intersection of product design, data, and engineering, which means I don’t just think about how something looks, but how it works, what it optimises for, and how it performs in the real world.

I’m comfortable working in ambiguity, breaking down unclear problems, prioritising what matters, and moving quickly from concept to usable systems. Whether it’s improving onboarding, increasing engagement, or designing decision flows, I focus on outcomes, not just outputs.

Alongside design, I bring a strong data and systems mindset. I’ve built and worked with analytical models, run experiments, and used behavioural insights to shape product direction. That allows me to design with a deeper understanding of users, risk, and performance. At a high level, I care about building things that are actually used, products that solve real problems, support better decisions, and hold up beyond the first release.